Miles McNair — 90-Day Google Ads Transformation for E-commerce Brands

Do you recognize this?

You're spending €15K+ a month on Google Ads — but you know you can make more out of it.

You're making sales. ROAS looks fine on paper, but your gross profit is behind. pMax is a black box and you're not sure what's working or not. You keep spending more, but deep down, you know there's more potential and you could (and should) be doing way more. You just don't have the time or experience to unlock it on your own.

What if I rebuild your account, lift gross profit by at least 3X of your investment — or you pay nothing?

That's my 90-day Google Ads Transformation Program, designed for ambitious high-volume e-commerce companies (DTC or retailers). Run by me directly. Based on my proven 9-step framework, with a full money-back guarantee.

Hi, I'm Miles 👋

I've spent the last decade building and scaling Google Ads accounts for e-commerce brands.

I'm a 3x "Top 50 Most Influential PPC Expert (2024-2026)" in the world, spent €100M on Google Ads profitably for ecom brands, and the founder of PPC Mastery — one of the largest Google Ads communities in the world.

I've seen what an e-commerce account looks like at every stage of growth.

I've watched the same problems show up across 100+ accounts, and learned that most accounts don't fail because their campaigns aren't set up correctly — but because most specialists don't look beyond Google Ads.

I've developed a proven 9-step framework that goes beyond the platform itself, looking at your offer, landing pages, unit economics in addition to everything inside the account.

No team, no juniors, no long-term contracts. Just you and me growing your business together.

"Miles brought our Google spend x10 at our target ROAS in a matter of just a few months… That should say enough, but on top of that, he is the most detail-oriented performance marketeer we've worked with so far. He's deeply invested in the digital strategy of our brand, and brings in a lot of valuable ideas to fuel the creative process."

Olivier Momma

Founder of Ekster

How I can help

Scale your Google Ads campaigns with my 90-Day Google Ads Transformation program.

Transform your ROI with my hands-on, comprehensive Google Ads rebuild, leveraging a proven 9-step formula that optimizes both inside and outside the platform.

What you get over 90 days:

✓ A full account rebuild against my own framework — not a checklist, a system
✓ Strategy aligned to your unit economics, margins, and growth ambition
✓ A direct line to me — Slack, email, Loom — no juniors, no account managers
✓ 3X gross profit guarantee — if I don't deliver, you don't pay
✓ Zero upfront cost. Pay on results.
✓ No long-term contract. No lock-in. We continue past 90 days only if it's clearly worth it.

Results

Scaled spend 10x in a few months within ROAS target for a DTC brand.

Google Ads performance — €597K spend, 2.90 ROAS, 520K clicks, €1.73M conversion value, Apr 2020 – Apr 2021 — The screenshot stops at April 2021 because that's when I (regrettably) stopped saving snapshots. The relationship kept compounding for years after — but it's the part I have nothing visual to show for. Easily my biggest mistake on this engagement.

This client came to me at the start of COVID, when most brands were pulling spend back. They saw an opportunity — a window to grow fast while competitors got cautious.

We went hard on Search and Shopping, expanding into the demand others were leaving on the table, and layered YouTube on top to capture top-of-funnel attention while CPMs were lower than usual. We operated with a tight ROAS target which allowed us to scale fast.

The result: 10x spend, fully within target, with a sharp peak around Black Friday that year.

We kept working together for several years after that first run:

Migrated Shopping into pMax
Excluded brand entirely, so the numbers were 100% non-brand
Scaled spend down when efficiency was the priority (after Black Friday, for example)
Diversified traffic across more sources and optimized landing pages alongside the account
Consolidated campaigns and modernized the structure
Raised the baseline year over year

Going aggressive while everyone else pulled back turned a cautious account into 10x scale at target ROAS — a peak that became the start of a multi-year compounding relationship.

Massive profitable growth for an insulation retailer.

Google Ads performance — €556K spend, 5.56K conversions, 7.21 conv. value/cost, 4.01M purchases/sales (May 2021 – Jun 2023)

This client — an insulation retailer — had everything lined up to grow: solid inventory, strong seasonality, sharp pricing. But the bottleneck was coverage. Their account was set up too cautiously, so they missed a lot of relevant traffic.

We pushed coverage aggressively. Deep in the Netherlands first, then out into Belgium and Germany. This account had an aggressive strategy and it worked out. We sacrificed a little bit of the efficiency to drive maximum growth.

The result: >€4M in conversion value at 7.21 ROAS over the period (within target) — with a peak month at €880K in net revenue.

What made it work:

Rebuilt tracking for cleaner data
Modernized Search by consolidating campaign structure
Keyword coverage expanded across NL, Belgium, and Germany
Shopping campaigns expanded, then migrated to Performance Max
Hygiene fixes — brand vs non-brand split, portfolio bid strategies to control CPCs, GMC disapprovals resolved
Added segmentation in Shopping and pMax to push spend toward best-performing products

Turning cautious coverage into aggressive expansion across NL, Belgium, and Germany lifted a fundamentally strong retailer to €4.01M in conversion value at 7.21 ROAS — with a €880K peak month.

The 90-day process

Three months. One job: take the account into its next stage of growth.

Each month has a clear focus. The early weeks are about understanding and rebuilding. The final month is about locking in the wins and setting up what comes next. This is the shape of the engagement — the actual strategy is built 100% around your current situation and goals.

Month 1

Diagnose

Full audit — every campaign, asset, and tracking signal
Deep dive on your unit economics, margin, and product mix
Strategy lockdown: what we keep, what we cut, what we rebuild
Baseline locked so we can measure the 3X cleanly

Month 2

Rebuild

Apply strategy aligned with offer, landing pages, and unit economics
Account structure, bidding, and ads rebuilt from the ground up
Conversion tracking and attribution tightened to clean up the data
Feed and product strategy aligned with what's actually profitable

Month 3

Stabilize and scale

Identify what works, do more of it, and less of what doesn't.
Keep expanding and adjusting based on what pops up
Map the next 90 days of growth — what to test, where to invest
Re-evaluate: decide next steps together. No long-term contracts.

The guarantee, in detail

Get a Google Ads transformation in 90 days that pays for itself 3X over, or you pay nothing. Here's how it works:

1

We define success

We agree, in writing, what success looks like before we start. Usually, that means: for every €1 you pay me, you get €3 back in additional gross profit inside 90 days. We agree upfront, not afterwards, so there are no surprises and clear expectations. You only pay if I hit the goal.

2

We set a clear baseline with transparent tracking

Before I start, we look at your numbers to set a clear baseline with in and out-of-platform KPIs: conversion volume, CAC, ROAS, gross profit, etc. We also clean up conversion tracking and attribution upfront, so we're measuring cleanly.

3

I run your account

I rebuild the account and run it for the full 90 days. Directly — no team between us, no juniors. The 9-step framework gets applied across account, offer, landing pages, and unit economics. I keep you updated asynchronously by default so we can focus our time on what matters: driving results.

4

We evaluate results

After the 90 days, we compare the performance lift against the baseline we locked at the start and evaluate if we want to keep going or not. You only pay me after we hit the agreed goals (3X my investment).

How we work together

A direct, async, no-nonsense partnership that focuses on driving results, not busywork.

Most agency relationships are built around weekly calls and reporting layers. Mine isn't. I'm here to do the work, not run a meeting cadence.

1 Direct line to me

You message me, you get me. No account managers, no juniors. The person doing the work is the person you talk to.

2 Founder or marketing lead only

I work directly with whoever owns the growth decision. I won't train your team, I'm here to help you scale by managing your Google Ads account.

3 Async first, calls only when useful

Slack, email, Loom. We talk when there's something real to talk about — not because it's Tuesday at 10. This ensures I can focus on doing the work. I'm there when you need me.

4 A real partnership

I want a brand I'm genuinely excited to grow, run by people I'd happily work with for years. The vibe matters as much as the spend size.

Is this for you?

Read this carefully — I'm only taking on the right fit.

I don't optimize my time for revenue. I optimize my time to create impact. That means I cannot take on too many clients at once. My goal is to produce real case studies and growth stories — and I can only do that if I have the time to give you everything I got.

✓ This is for you if…

You run an e-commerce business (DTC brand or retailer, no dropshippers)
You're spending €15,000+ per month on Google Ads — ideally more
You know you can make more out of it
You have real growth ambitions and a product people genuinely want
You're the founder or the person owning marketing — not a junior briefing me
You want results, and you trust the person doing the work to make the calls
You're easy to work with — clear communication, no drama, positive-minded

✗ This is not for you if…

You're not in e-commerce
You want me to train/coach you and/or your team.
You're a dropshipper
You're spending under €15K/month on Google Ads
You want to micromanage me, have weekly status meetings, and slide decks
You're a Negative Nancy who wants to blame partners constantly (good vibes only)

Pricing

Ready for your 90-day Google Ads Transformation?

Most agencies hide their pricing behind a discovery call. I'd rather show it up front, so you can decide whether it's worth your time before we even talk.

90-day transformation

Work with me

Starting at€5,000one-time fee, paid only after we get results

Full 90-day account rebuild + run
Direct line to me, async-first communication
Weekly written updates, no padded meetings
3X gross profit guarantee — or you don't pay
No setup fee, no upfront cost
No long-term contracts
Continue past 90 days only if it's clearly worth it

Including the 3X gross profit guarantee. If I miss, you pay nothing.

"Miles is a real expert in the paid advertising field! He is very dedicated and has a great mindset. Always looking for ways to improve himself and develop to the next level. Great to have worked with him!"

Kemal Tas

Founder of Ledstores

FAQ

Common questions.

What if it doesn't work?

Then you don't pay. The 3X gross profit guarantee is the whole point of the offer. If, after 90 days, the lift in gross profit isn't at least 3X my fee against the agreed baseline, you don't pay. That's it.

Why only two clients per quarter?

Because I don't optimize my time for revenue, I optimize my time for results. Most agencies stack 10-20 accounts on each specialist. I keep my portfolio small so I can maximize impact and create next-level case studies.

What happens after the 90 days?

We'll evaluate how it went after the 90 days. If we're both happy, there will be an option to keep working together. But we'll get to that later, let's first focus on driving results in the first 90 days.

I already have an agency. Can you still help?

Yes, but only if I get full responsibility over your account. I can't help you if there are 2 captains at the wheel. I need full control over your account so I can maximize your results. If needed, I'll certainly do a handover with your current agency.

How much of my time will this take?

Not much. I'll do my thing and get in touch with you once I need something from you. The first two weeks are the heaviest in terms of contact frequency because we'll do a kickoff to get to know your business, and I'll present my audit findings. After that, expect short and frequent updates (async). The whole point of me managing your account is so that you can focus on growing your business, not "busywork" with pointless meetings.

Will this disrupt my current campaigns?

Depends how you look at it. I'll never tear down what's currently working. I'm presenting a clear action plan after I audit your account. Together, we'll sign off on the strategy. And from there, I hope you'll trust me to do the work. The account stays running, but there might be a change of strategy. You stay in full control.

What if I'm spending less than €15K/month?

Then this offer isn't the right fit yet. The 3X gross profit guarantee only works at scale where the account has enough volume to move meaningfully. Below €15K/month, the numbers usually don't justify the setup. Once you're consistently above that line, get in touch.

What kind of e-commerce brands does this work best for?

DTC brands and retailers with real products and serious growth ambitions. Verticals don't matter as much as the fundamentals: do you have something people actually want, and is there room for Google Ads to be a bigger part of how you grow? If yes, we can work together.

Why don't you work with dropshippers?

It's nothing personal but I have had a few bad experiences with dropshippers, so I decided to only work with DTC brands and retailers.

Can I hire you to train/coach me and my team?

No, that's not what this offer is for. I don't do 1:1 coaching. I can manage your account for you directly. If you want me to train you and your team, consider joining The PPC Hub. Mind you: this is group coaching community and not 1:1.